Applying Principles

The 6 fundamental principles are:

1. Focus on Results

The primary measure of any organizationOrganization Organization is a cohesive group of people working together and formally bound by a shared identity (e.g., one team, company, club, etc.) and a common purpose (e.g., business growth, athletic victory, etc.). could be said to be its results—what it achieves. In fact an organization is actually founded for the purpose of achieving results. Along with this, management could be defined as “a profession of achieving results”.

2. Contribution to the Whole

Every aspect of an organization contributes to the whole. Any executive attempting to leadLead Lead refers to a prospect or potential customer (who can be an individual or organization) that exhibits interest in your service or product; or any additional information about such entity. a company to success should not only realize this, but must be able to visualize how each piece contributes; in other words, to see the big picture.

3. Concentration on a Few Things

If one is interested in obtaining results, it is accomplished by limiting oneself to concentration on a few things, to a small number of carefully selected key factors.

4. Utilizing Strengths

In business, as in society, we tend to focus on weaknesses in an effort to fix or strengthen them. A much more powerful method is to concentrate on strengths and bolster them.

5. Positive Thinking

Positive thinking can be applied by looking at it this way: In every problem there is a hidden opportunity for change.

That is the difference between someone who is just trying to “think happy thoughts” in the face of adversity, and someone who can bring about truly positive change. Effective people actually look at a problem or issue and face up to it, instead of glossing over or ignoring it. Beyond that, they seek possibilities and opportunities in every problem.

6. Trust

Finally, we arrive at the most important principle for the future: Trust. From the beginning, trust is a crucial component for ongoing success. Without trust, you can apply management techniques and still miss by a mile. If your employees don’t trust you, how closely will they adhere to your policies, strategies and orders?

Just as values differ from principles, this book differs from others in that we not only express these principles and define them, we show multiple examples, in each case, of how each principle is used in Pipeliner CRM.