What Makes a Good Podcast:

A successful podcast provides valuable, easily digestible contentContent Content refers to a material or document released in various forms (such as text, image, audio, and video) and created to inform, engage or influence specific audiences.. Given that Pipeliner is a Sales CRM, SalesPOP! focuses on topics that are crucial to sales professionals, like leadership, resilience, and overcoming challenges. We aim to offer a holistic view of sales and leadership, making our podcast stand out from competitors.

Identifying the Target Audience:

We initially targeted sales professionals but found our audience is much broader, including business leaders and entrepreneurs. With over 13 million people in sales in the U.S. alone, our content appeals to a diverse global audience, enhanced by our international approach.

What Sets Us Apart:

SalesPOP! has a global reach, combining American and European perspectives to attract guests and listeners worldwide. We also integrate Pipeliner CRM to manage our podcast efficiently, helping streamline guest management, scheduling, and content publishing. This blend creates a unique, valuable platform for listeners and guests alike.

AI in Podcasting:

We leverage AI to enhance personalization, generating tailored content and improving accessibility with speech-to-text transcription, subtitles, and language translation. AI also helps us automate show notes, episode summaries, and social media assets, creating a more engaging experience for our audience.

Growing a Podcast:

To grow a podcast, consistency is key. We use guerrilla marketing, social media promotion, and short-form content to engage with audiences. Podcast success requires patience, commitment to high-quality content, and authentic engagementEngagement Engagement is the state or process of keeping a specific class of audience (employees, management, customers, etc.) interested about a company or brand and invested in its success because of its perceived relevance and benefits to the audience..

Good Luck:

Starting a podcast can be daunting, but the focus should be on providing valuable content and continuous improvement. At SalesPOP!, we’ve had enriching experiences interviewing diverse guests, and we encourage new podcasters to embrace the journey and enjoy the process.

Shoutout to our favorite tools from people we like: Thanks to Podcast Connections for connecting us with amazing guests, Podsqueeze for streamlining content creation, and Restream.io for making live streaming a breeze. These platforms have been vital in our podcast journey.