Chapter #1
General Mega-Threats

Nouriel Roubini has a fascinating bestselling book called MegaThreats: Dangerous Trends that Imperil Our Future, and How to Survive Them. In this book, Roubini lays out 10 trends that seriously threaten our survival. This book got me thinking: are there mega-threats for our industry coming our way? Thus began creation of an ebook on mega-threats to our particular area of endeavor.

Chapter #2
The First Mega – Threat to the Sales Industry

Let’s look at the first sales mega-threat, which deals with the salespeople
themselves.

Mega-Changes

While researching this ebook, I turned back to an excellent book that was popular when I first brought my business to the U.S. from Austria a little less than 11 years ago. The book was by Daniel Pink and was entitled ” To Sell Is Human: The Surprising Truth about Moving Others”. Going back through Pink’s book, I was startled by how much has changed since it was published. Many factors addressed in the book are no longer relevant, mainly due to the incredible advance of technology.

Chapter #3
The Second Mega-Threat to the Sales Industry: Mishandling of Data

The next mega-threat we’ll take up is the mishandling of data. This is a threat to any enterpriseEnterprise Enterprise (in the context of sales) is a relatively large organization typically composed of multiple levels, locations, and departments which need multi-layer software systems that support collaboration across a large corporate environment.—or, for that matter, any organizationOrganization Organization is a cohesive group of people working together and formally bound by a shared identity (e.g., one team, company, club, etc.) and a common purpose (e.g., business growth, athletic victory, etc.). or even a government. Data could be generally defined as “facts or information.” It is used for evaluating situations, creating understanding, and many other functions. Data, in many forms, is what humans communicate to each other.

There are two basic ways data can be harmful: if it is mismanaged or if it is inaccurate.

Chapter #4
Mega-Threat Number 3 to the Sales Industry—Missing Processes and Wrong Technology

Let’s take up the final mega-threat to the sales industry—missing processes and wrong technology.

Processes

Every activity a company undertakes is a process, and these processes must be as efficient as possible. Processes must also be in very tight coordination—otherwise, another process (or individual or group of people) is left waiting up the line.