Here’s what Ahrefs does:

  1. Site Audit: Ahrefs crawls a website to identify SEO issues that may be hindering its performance in search engine results pages (SERPs), such as broken links, missing alt tags, and slow-loading pages. It provides actionable insights for improving site health and SEO.
  2. Keyword Research: The tool offers extensive keyword research capabilities, allowing users to discover valuable keywords for their SEO and PPC (pay-per-click) campaigns. It provides dataData Data is a set of quantitative and qualitative facts that can be used as reference or inputs for computations, analyses, descriptions, predictions, reasoning and planning. on keyword difficulty, search volume, and click metricsMetrics Metrics  are quantities that are measured and used to: to help users choose the best keywords to target.
  3. Backlink Analysis: Ahrefs is renowned for its backlink analysis feature, which enables users to see which websites are linking to their own and competitors’ sites. This information is crucial for understanding link-building strategies and identifying opportunities for acquiring new backlinks.
  4. Competitor Analysis: The platform allows users to analyze their competitors’ SEO strategies, including their backlink profiles, keyword rankings, and contentContent Content refers to a material or document released in various forms (such as text, image, audio, and video) and created to inform, engage or influence specific audiences. performance. This insight helps users identify gaps in their own strategies and opportunities for growth.
  5. Content Research: Ahrefs helps users discover content ideas that have the potential to attract traffic and backlinks. It shows popular content within a niche, based on metrics like social shares and backlink growth.
  6. Rank Tracking: The tool enables users to track the rankings of their website’s keywords over time across different regions and devices. This helps in monitoring SEO progress and adjusting strategies as needed.

SEO experts, marketers, content creators, and website owners use Ahrefs to improve their SEO strategies, outrank rivals, and increase organic traffic to their sites. Its data-driven insights support informed decision-making in various aspects of SEO and digital marketingMarketing Marketing is the field, set of actions, or practice of making a product or service desirable to a target consumer segment, with the ultimate aim of effecting a purchase..

See how Pipeliner’s enterpriseEnterprise Enterprise (in the context of sales) is a relatively large organization typically composed of multiple levels, locations, and departments which need multi-layer software systems that support collaboration across a large corporate environment.-scale API integration platform can transform your business. Request a demo today of Ahrefs and automation.

About Ahrefs

Ahrefs is a comprehensive SEO (Search Engine OptimizationOptimization Optimization is the process or act of altering a system, design, or procedure such that it 1) attains full functionality or efficiency, or 2) generates maximum output, benefit, or impact.) tool that provides a suite of features designed to help website owners and digital marketers improve their online visibility, track their SEO performance, and conduct competitive analysis.

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