One major aspect of “win together” is overcoming the fear of transparency. There are those who fear that they will be “seen for who they are” and replaced if they and their activities are fully transparent.
Moving into the next entry in our “Win Together” series, we make mention of the open-source operating system on which Pipeliner runs:
Win Together, we look over how if we’re to succeed in the future, humans and technology must win together, too.
With this article, we begin a series on the topic of “Win Together.” This concept can be included in the context of “win-to-win” described in my book Network Selling: Guarantee Success for the Digital Age.
This is the Pipeliner Philosophy Wheel. It visually illustrates the people, processes, and technology philosophy that drive Pipeliner. We are the only vendor that so fully incorporates these fundamentals.
In order to leverage the wonderful interconnectedness that social media and professional networks provide, salespeople need to get heard above the noise. Salesperson 2.0 has added marketing skills to their arsenal to communicate in a concise fashion, distilling down to only those pieces of information that add value, provide insight, and attract the attention of their buyer. This gives Salesperson 2.0 a competitive advantage in a socially powered buying environment.
There is no doubt that Sales is becoming more complicated due to the ever-expanding networks that prospects and clients are part of. The advantage is that Salespeople can search these network connections as many of them are digitally available (LinkedIn, Alumni websites, etc) and discover the kind of six degrees of separation that would have been virtually impossible in the old analog world.