Sustainable Value Equals Sales Effectiveness

Sustainable value ensures long-term benefits for customers, fostering repeat business and loyalty, crucial for moving beyond single transactions.

Sales effectiveness - monitoring customer account status

Sales effectiveness - activities monitoring with opportunities

Sales effectiveness - automating routine tasks

Sustainable Value in Pipeliner CRM

Pipeliner CRM supports this with AccountAccount Account refers to a record of primary and background information about an individual or corporate customer, including contact data, preferred services, and transactions with your company. Health, monitoring customerCustomer Customer is an individual or an organization that purchases a product or signs up for a service offered by a business. account status, and Automatizer, automating routine tasks, allowing focus on high-value activities for lasting relationships.

Sustainable Value and the Whole EnterpriseEnterprise Enterprise (in the context of sales) is a relatively large organization typically composed of multiple levels, locations, and departments which need multi-layer software systems that support collaboration across a large corporate environment.

Ensuring all company touchpoints deliver value aligns with sustainable sales, benefiting both seller and buyerBuyer A buyer is an individual or organizational entity that purchases a product or subscribes to a service. for long-term success.

Far-Reaching Benefit

Sustainable value extends to broader business health, enhancing customer retention and growth, contributing to enterprise stability.

A Bit of History

Rooted in economic theories like Adam Smith’s value-added concepts, sustainable value has historical significance in sales, emphasizing long-term benefits.

Pipeliner CRM product or service with sustainable value

Your ProductProduct Product refers to anything (an idea, item, service, process or information) that meets a need or a desire and is offered to a market, usually but not always at a price. or Service

Focus on how your offering provides ongoing value, like software updates or support, to ensure customer satisfaction and repeat business.

Sustainable Value-Added Value

Adding value through exceptional service or tailored solutions ensures customers see long-term benefits, driving sales effectiveness.

“sustainable value should be the highest aim of a seller—for keeping and expanding one customer is far more cost-effective than obtaining a new customer.”

Nikolaus Kimla, CEO at Pipeliner Sales, Inc.

Focusing on sustainable value builds lasting customer relationships. Pipeliner CRM’s features support this, ensuring sales strategies contribute to long-term success