Opportunity cost is crucial in sales for deciding which opportunities to pursue, ensuring profitable outcomes.
Pipeliner CRM and Opportunity Cost
“Pipeliner CRM helps calculate and manage opportunity costs with tools to track and analyze deal-related costs, maximizing return on investment.”
AI in Pipeliner: AI automates tasks and predicts deal-closing probabilities, essential for calculating expected returns.
Custom Entities: Allows creating new entity types like contracts, linking to opportunities for better cost tracking.
Intelligent Fields: Performs calculations, like freight costs, to compute opportunity costs automatically based on deal specifics.



Application
Sales Reps and Opportunity Cost: Sales reps must understand opportunity costs to avoid unprofitable deals, ensuring negotiations align with long-term profitabilityProfitability Profitability is the potential, degree, metric, ability or relative efficiency of a business to yield financial gain (i.e., profits) after all relevant expenses and costs have been deducted..
Profit Versus Opportunity Cost: Evaluate both profit and opportunity cost; a deal might seem profitable but could cost more in lost alternatives, risking business failure.
Timing: Opportunity cost is critical post-startup, when profit margins matter more, guiding when to focus on cost calculations.

Understanding opportunity cost drives better sales decisions. Pipeliner CRM’s tools ensure accurate calculations, helping teams focus on the highest-return opportunities.
Don’t be fooled by a bloated pipelinePipeline Sales pipelineis a visual representation of the stage prospects are in the sales process.: Focus on quality, not quantity with John Golden & Jakub Hon
Tutorial: Custom Field Permissions by UserUser User means a person who uses or consumes a product or a service, usually a digital device or an online service. Roles